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6 Photography Marketing Mistakes Every Photographer Should Avoid

If you are a photographer read this article and discover the top 6 photography marketing mistakes every photographer should avoid!

Being a photographer and developing your own photography business is not the easiest thing in the world. There is a lot of competition and every day is a struggle. There are a lot of tricks and strategies you can use to keep your business steady, however, you need to use them in the right way. We all know that trends come and go and businesses keep on making the exact same mistakes over and over again.

You need to focus your energy and capture the attention of your potential audience without putting your whole business in jeopardy. You need to know the outcome of every marketing effort or strategy you make.


In this article, we are going to present you the top 6 photography marketing mistakes that every photographer should avoid.

  • Sales-Y Posts – You should try and keep all of your posts interesting and informative. It is important to sound friendly and not like you are trying to sell your products. For instance, of you have a sale going on, embrace engagement instead of promotion your products or services. You can ask your users to tag family members or friends who may be interested in your brand or comment bellow with a suggestion question. This will help you stimulate a conversation with your clients.
  • Irrelevant Hashtags – This is probably one of the most popular mistakes photographers do. The easiest trap all photographers fall into is using irrelevant hashtags. Using hashtags like #pictureoftheday or #instagood are so 2009. It is highly recommendable to use Focalmark – an application that generates hashtags that are based on categories that are relevant to your brand or your products or services. The more relevant hashtags you use, the higher is the chance of being featured on Instagram.
  • Avoiding Video – If you’ve avoided video until now, it is time to start thinking of a way to promote your business, your brand, your style, and your products in a video form. Most photographers avoid using video as it takes more time and effort to make an interesting video. Don’t let this stop you to make one!
  • Not Offering Solution to Your Clients’ Problems – The purpose of marketing is finding and solving your client’s problem. Take a moment to understand your client’s needs and what the biggest issue is and try to solve this issue with the media you put out online. Not solving your clients’ problems is telling them you don’t care enough.
  • Too Many Posts – You should know that quality is always over quantity! You shouldn’t concentrate on uploading images as this may attract the attention of your clients. This is wrong. You need to post once a day as posting more than that is risky and you will still achieve nothing. At some point, you will run of interesting content and spend all of your good stuff on something that it is not worth it.
  • Avoid SEO – How else would you be found if you can’t be located online? SEO is crucial in marketing and as long as you avoid SEO you won’t be able to accomplish anything. The TUTI acronym presents the SEO for all photographers pretty clearly: T is for Titles, U is for URLs, T is for Text, and I is for Images. These four things are essential for a good SEO strategy.

Now that you know the common marketing mistakes, make sure to avoid them and do the opposite: use relevant hashtags, use video, offer solution to your clients’ needs, post once a day, and use SEO!

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